Marketing & Sales
Marketing & Sales
Software Partner Program Team
Partner Marketing Communications

Team Red Dog managed the daily logistics for the global partner marketing program to include operations, partner readiness, field communications, and cross-team collaboration.

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Large Software and Services Company
Sales Initiative Project Management

A product marketing team at a global software company hired Team Red Dog to help launch and project manage a new technical sales program.

The project involved:

  • End-to-end program management
  • Marketing and sales planning
  • Information desk leadership
  • Project management
  • Cross group collaboration
  • Event management
  • Partner marketing
  • Marketing and technical writing
  • International communications
  • Demos and Presentations
  • Reporting
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Large Software & Services Company
Developer Events Marketing

Team Red Dog provided a senior event project manager to manage global events for a client’s Internet browser developer community. The event PM helped the product marketing team choose vendors, manage logistics, and negotiate costs with event organizers to keep events within budget, ultimately saving the company money.

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High-Tech Hardware Product Marketing Team
Partner Program Strategy and Management

Team Red Dog worked with corporate and field stakeholders in developing overall partner strategy and aid in the development of the sales program. This included supporting and overseeing technical readiness, sales training, go-to-market planning, and onboarding into the program.

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Software Technical Education Program Team
IT Academy Management

Team Red Dog managed the client relationship and oversaw the deployment and adoption of the IT Academy program for their statewide agreements with Washington and Alabama.

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Large Software and Services Company
Recruiting Events Marketing

Team Red Dog created a repeatable process and framework for candidate recruitment events that increased the technical candidate pool and generated a significant increase in hiring. 30% of all event attendees were hired.

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Social & Digital
Digital & Social
Creative & Content
Content & Creative
Large Software & Services Company
Web and Content Management Strategy

A new site management strategy and subsequent tactical implementations enabled faster time-to-market for customer-ready content, increased stakeholder visibility in the site update process, and optimized production resources – all resulting in quicker change request management and faster sales cycles.

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High-Tech Hardware Product Marketing Team
Content Management and Web Production

The Team Red Dog managed services team improved efficiencies by streamlining processes for development, submission, localization and publishing. Together the team currently keeps the website’s many stakeholders and moving parts on track.

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Large Technology Company
Copywriting and Content Strategy

The Team Red Dog senior writer was responsible for writing everything from lengthy newsletters to concise banner ads, as well as helping to launch a brand new product for the client.

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High-Tech Hardware Product Integrated Marketing Team
Product Content and Creative Direction

The Team Red Dog Editor is responsible for writing all email, social, marketing, signage, and store marketing materials for the client’s most popular hardware product. Team Red Dog also put in place a solution for keeping content secure before product launches resulting in no information leaks.

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Analytics & Insights
Analytics & Insights
Global Sales and Finance Organization
Financial Report Standardization

Team Red Dog provided a financial analyst to develop standardized sales reports across U.S. sales regions, and compiled monthly financial reports to track revenue, forecasting and quota setting.

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Global Sales and Finance Organization
Sales Analytics Business Insights

Financial compensation analyst supported a global sales revenue-based incentive program. The increased reporting capabilities developed by Team Red Dog gave business leaders better insight into its sales data.

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Global Sales and Marketing Organization
Sales Compensation Program Strategy and Training

A Team Red Dog Field Compensation Analyst increased clarity of the sales compensation model for sellers, provided training, and improved processes to ensure continued success for the team.

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Global Sales and Finance Organization
Sales Analytics and Best Practice Reporting

A Team Red Dog Field Compensation Analyst (FCA) filled in while an employee was on maternity leave. During this time, the FCA drove improvements to the reporting process, created a best practice using Power BI, and increased education to sellers about the company’s compensation payout model.

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