Marketing & Content Case Study

Team Red Dog Senior Program Manager Increased Adoption and Success of Global Technical Sales Program

Having Team Red Dog handle the marketing, operations, reporting, communications, and project management helped the program make a big splash with field and partners ultimately increasing sales.
SITUATION

A product marketing team at a large software and services company was launching a new technical sales program. The client needed a project manager to generate end-to-end support in order to successful promote and manage the program.

PROBLEM

Needs included generating awareness with all audiences, managing communications, getting organized with a work back schedule and meetings, working with stakeholders, developing online and offline tools, providing customer support, social media, and building reports to track progress.

SOLUTION

so many moving parts, the client turned to Team Red Dog for a full-time senior project manager to ensure success. The project consisted of three main phases, each with many stakeholders and tight deadlines.

With Team Red Dog assisted with the global launch and operations of the sales program by developing the messaging, creating marketing materials, building a work back schedule, leading the customer support team, working with other groups throughout the company, owning partner relationships, creating detailed reports and tracking success, building and delivering demos, managing events to promote the program, training users, and managing an information desk.

RESULTS

Engaging with Team Red Dog made it possible for the program to:

    • Make a big splash with the field and partners ultimately increasing sales.
    • Increase awareness about the importance of using the tools and materials
    • Integrate with other marketing and sales programs throughout the company

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